AAPL Stock Explained: What Apple's Own Filings Show

Sales in one of Apple's regional segments jumped 30 percent to 64.8 billion dollars in the first nine months of fiscal 2026, by our math more than that region bought in all of fiscal 2025. Its latest filings, number by number, end with three things Apple flags in its newest report; where we do our own math, we say so.

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Apple's sales in Greater China jumped 30% in the first nine months of fiscal 2026, after falling in fiscal 2025. We go through the latest quarter (iPhone up 22%, total sales of $109.4 billion, up 16%), the China comeback, a 50.1% gross margin helped by product mix and tariff refunds, R&D up 33%, services growth from advertising and cloud, the new $100 billion buyback and the 27-cent dividend, the biggest shareholders, Apple by the numbers, and three things Apple flags in its latest 10-Q. Facts, not financial advice.

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Chapters
0:00 Intro
0:45 The Latest Quarter
1:33 The China Comeback
2:17 The Margin
2:55 Research
3:28 Services
4:14 Back to Shareholders
5:11 By the Numbers
5:57 What to Watch
6:34 Three Things To Watch

Sources
- SEC, Investor.gov, Form 10-K: https://www.investor.gov/introduction-investing/investing-basics/glossary/form-10-k
- SEC, Investor.gov, Form 10-Q: https://www.investor.gov/introduction-investing/investing-basics/glossary/form-10-q
- Apple Inc., Form 10-Q, quarter ended June 27, 2026: https://www.sec.gov/Archives/edgar/data/320193/000032019326000020/aapl-20260627.htm
- Apple Inc., Form 10-Q, quarter ended March 28, 2026: https://www.sec.gov/Archives/edgar/data/320193/000032019326000013/aapl-20260328.htm
- Apple Inc., Form 10-Q, quarter ended December 27, 2025: https://www.sec.gov/Archives/edgar/data/320193/000032019326000006/aapl-20251227.htm
- Apple Inc., Form 10-K, fiscal 2025: https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm
- Apple Inc., 2026 proxy statement: https://www.sec.gov/Archives/edgar/data/320193/000130817926000008/aapl014016-def14a.htm

Research and fact-checking: Wealth Filings. Henry is a fictional, illustrated presenter. This video is for information only, not financial advice.

Corrections and context
• Caption correction: at 5:04 the on-screen caption shows "7.1 oh"; the narration says "seven point one oh" (7.10).