How to Read a 10-K and a 10-Q, Using Apple's Own Filings
Chapters
- 0:00Intro
- 0:40Where to Find It
- 1:17Item 1: Business
- 1:38Item 1A: Risk Factors
- 2:00Item 7: The MD&A
- 2:28Item 8: The Numbers
- 3:15The Checks
- 3:55The 10-Q
- 4:27How To Read A 10-K
Sources and notes
A 10-K follows a set order of topics, so learning the map once lets you read almost any public company's 10-K filed under those rules. The video uses Apple's real 58-page filing and its quarterly 10-Q to show where to look; every fact is from official sources, and the tips are ours, based on the regulator's investor guide.
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How to read a 10-K annual report and a 10-Q quarterly report, step by step: where to find them on EDGAR, the filing deadlines, Item 1 (Business), Item 1A (Risk Factors), Item 7 (the MD&A), Item 8 (the income statement, balance sheet and cash flow statement), the notes, the auditor's report and the certifications, and what's different in a 10-Q. Education about public documents, not financial advice.
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Chapters
0:00 Intro
0:40 Where to Find It
1:17 Item 1: Business
1:38 Item 1A: Risk Factors
2:00 Item 7: The MD&A
2:28 Item 8: The Numbers
3:15 The Checks
3:55 The 10-Q
4:27 How To Read A 10-K
Sources
- SEC, Investor.gov, Investor Bulletin: How to Read a 10-K/10-Q: https://www.investor.gov/introduction-investing/general-resources/news-alerts/alerts-bulletins/investor-bulletins/how-read
- SEC, Form 10-K (general instructions): https://www.sec.gov/files/form10-k.pdf
- SEC, Form 10-Q (general instructions): https://www.sec.gov/files/form10-q.pdf
- Apple Inc., Form 10-K, fiscal 2025: https://www.sec.gov/Archives/edgar/data/320193/000032019325000079/aapl-20250927.htm
- Apple Inc., Form 10-Q, quarter ended June 27, 2026: https://www.sec.gov/Archives/edgar/data/320193/000032019326000020/aapl-20260627.htm
- SEC, Investor.gov, Form 10-K: https://www.investor.gov/introduction-investing/investing-basics/glossary/form-10-k
- SEC, Investor.gov, Form 10-Q: https://www.investor.gov/introduction-investing/investing-basics/glossary/form-10-q
Research and fact-checking: Wealth Filings. This video is education about public documents, not financial advice.





